Joitree’s journey as a designer is deeply influenced by her upbringing in Kolkata (formerly Calcutta), a city synonymous with art, culture, and intellectual pursuits. Growing up in a vibrant environment where traditions and creativity intertwined. Her early life was surrounded by artistic expression in its many forms—be it the city’s iconic Durga Puja festivities, its literary festivals, or the heritage of craftsmanship embedded in its soul. This rich cultural heritage shaped her perspective, instilling in her a love for storytelling through design. Her choice to focus on interior design stems from her belief that the spaces we inhabit have the power to evoke emotions, shape experiences, and nurture memories. For her, designing a space is not just about aesthetics but about creating environments that resonate deeply with those who live or work in them.
At Studio Aarth, Joitree and her team specialize in translating clients’ stories, memories, and aspirations into beautifully curated spaces. The studio seamlessly blends modernity with tradition, drawing from natural textures, artisanal craftsmanship, and sustainable practices. Each project is a harmonious balance of form and function, tailored to reflect the personalities and lifestyles of its occupants while honoring their individual narratives. The firm’s approach goes beyond surface-level beauty, emphasizing a deep connection between people and their spaces. Whether it’s a luxurious commercial interior or a personal haven, Studio Aarth strives to create designs that are as meaningful as they are visually stunning.
Our Values
Growing up, I spent countless hours with my mother, learning invaluable lessons that continue to shape my personal and professional journey. One of the most profound values she instilled in me is honesty — not just in life but in every aspect of work. At Studio Aarth, this principle forms the backbone of how we operate.
We are steadfast in our commitment to integrity, staying firmly against kickbacks and commission-driven systems. Instead of focusing on hidden deals or unnecessary markups, our priority is always the client’s best interest. We believe in delivering transparent and fair collaborations, ensuring that every decision made in the design process adds genuine value to the project.
This approach allows us to foster relationships built on trust, where clients can feel confident knowing that our recommendations are made solely for the betterment of their space. For us, true success lies in creating meaningful designs while maximizing the value our clients receive from our partnership.
Joitree Debnath | Founder & Principle Designer
Trust
We approach every project as a team effort — within Studio Aarth, alongside vendors, on-site and off-site crews, contractors, and most importantly, our clients. Trust is the foundation of every relationship, and we’re committed to building connections that are strong, honest, and built to last.
Accountability
We approach every task with meticulous care, striving to be thorough and thoughtful in all that we do. With constant dedication and a passion for detail, we ensure that our work reflects this commitment to excellence.
Compassion
We craft personalized spaces by deeply understanding our clients’ perspectives and experiences. By empathizing with their vision, we ensure every decision reflects their unique needs and aspirations.
Respect
We hold deep respect for our work and everyone we collaborate with. This extends to valuing our own commitments, time, and efforts. As strong advocates of punctuality, we ensure we’re always on time—whether for meetings, site visits, or delivering project milestone
Collaboration
We believe that great design is a collaborative journey. We thrive on designing spaces with our clients, not just for them. This spirit of collaboration extends to working with experts in fields like lighting, landscaping, graphic design, and more. We understand that we don’t have all the answers and are constantly evolving.